Saaf India Foundation was created in 2012 by the incredible duo, Dinesh Sonak & Shammy Jacob, at THNK School of Creative Leadership, Amsterdam, with the aim of solving India’s waste challenges through design and innovation, envisioning an India with a culture of community stewardship and a world-class infrastructure for waste. I joined Saaf in February 2013 as the Foundation’s visual designer. At Saaf India, we are driven by the belief that through intelligent human-centred design and clear visual communication, we can enable and facilitate a world-class cleanliness throughout public spaces in India.
The Foundation’s launch project is cleaning up the Indian Railways (IR). In 2013 and 2014, we conducted three research trips, gathering data, insight, and inspiration on trains and at train stations all over India. After four concept workshops with IR, various NGOs, and the Indian Design Community, a rapid prototype was finally tested in a mock-up train (check out the picture) at the International Railway Equipment Exhibition in New Delhi, which was backed by the Dutch Embassy in India.