Lakmé Fashion Week occurs twice a year. It is considered the premier fashion week event in India. Contracted by TWO design, I designed the look of the event for three seasons, Fall/Winter '14, Spring/Summer '15Fall/Winter '15, from print collaterals to space graphics. For the last two seasons, I was assisted by Shubham Mehra.


SPRING/SUMMER '15

Lakmé Fashion Week ‘15 marked Lakmé’s fifteenth year in the industry. We first created the identity to celebrate "15 years of fashion".

Lakmé Fashion Week ‘15 marked Lakmé’s fifteenth year in the industry. We first created the identity to celebrate "15 years of fashion".

For Spring/Summer '15, Lakmé adopted the theme ‘Sculpt’ for the year inspired by its range of contouring cosmetics. We needed timeless visuals making reference to ideals of perfection and fashion and at the same time we needed to keep the vibe festive in accord with the summer season and trends. Manipulating the images of Venus de Milo, David, Aphrodite and other classical sculptures, we alluded to the attempts of artists, designers and others to capture perfection of human form. With a bright colour palette framing these well-known sculptural icons, we tried to bury their timelessness in a sense of frivolity.

The event started with the Opening Show with designer Sabyasachi Mukherjee at Richardson & Cruddas, which is an abandoned warehouse in the industrial part of Mumbai. The invite was made specific to the designer's brief for his clothing line and in tandem with the location of the event.

The event started with the Opening Show with designer Sabyasachi Mukherjee at Richardson & Cruddas, which is an abandoned warehouse in the industrial part of Mumbai. The invite was made specific to the designer's brief for his clothing line and in tandem with the location of the event.

The event ended with the Grand Finalé with designer Anamika Khanna at the Dr. Bhau Daji Lad Museum, which is a building from the 17th century with breath-taking Victorian-style architecture and a bright turquoise interior. The invite was made specific to the designer's brief for her clothing line and in tandem with the location of the event.

The event ended with the Grand Finalé with designer Anamika Khanna at the Dr. Bhau Daji Lad Museum, which is a building from the 17th century with breath-taking Victorian-style architecture and a bright turquoise interior. The invite was made specific to the designer's brief for her clothing line and in tandem with the location of the event.